‘Texican Whopper’ stings national pride

texican-whopperBurger King’s ad campaign for their new “Texican Whopper” sandwich raised nationalist hackles in Mexico. The posters in Spain features a masked Mexican wrestler (luchador) wrapped in a Mexican flag serape. Mexico’s Ambassador to Spain Jorge Zermeño wrote an open letter to Burger King saying the ads “denigrated” the Mexican flag (and would be against the law in Mexico) and asked that the campaign be stopped. Some viewers were also upset at the contrast between the diminutive Mexican and the tall Texas cowboy in the TV ad. (Reforma 4/14)



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